HyperZone® for Hotels

Win More Business with HyperZone®

Today’s Customers Have Changed

You know what it’s like to be on the go. Life is busy these days. Before you are even fully awake in the morning, you are on your mobile checking out what is going on for the day.

From dealing with basic life admin, like finding a mechanic nearby to get your car repaired, or where the nearest place to buy a new school bag for your child is, we rely on getting information quickly and accurately.

Imagine you are on holiday, you may be looking for “brunch places near me”, or your favourite team might be playing that afternoon, so you ask Siri “where’s the nearest sports bar to me?”. Perhaps there’s time for a bit of shopping after brunch, so you ask Google to look for “shopping centres near me” or “clothing stores near me open now”.

You expect technology to find the places in your area where you can get what you need.

This is exactly what OmniHyper™’s exclusive software HyperZone® does, it puts your business ahead of your competitors by positioning it across 128 channels – as opposed to most businesses that may appear on only a couple.

You’re not the only one who is on the go, your customers are on the go just as much as you are.

150%+ growth in mobile searches for “___ near me now”

(for example, “food near me now,” “gas station near me now,” and “delivery near me open now”).

900%+ growth in mobile searches for “___ near me today/tonight”

(for example, “open houses near me today,” “cheap hotels near me tonight,” and “movies playing near me today”).

200%+ growth in mobile searches for “Open” + “now” + “near me”

(for example, “restaurants near me open now,” “stores open near me right now,” and “pharmacy near me open now”).

“Near me” and related terms are no longer just about finding a specific place.
It’s now about finding a specific thing, in a specific area, and in a specific period of time.

See How Customer Search Trends Have Changed

Your customers are using technology to find your hotel - they want to book it now.

Win More Business with HyperZone®

Overview

HyperZone® marketing targets prospective customers in a highly specific, geographically-restricted area with the intention of targeting people conducting searches on their mobile devices. HyperZone® is created specifically for businesses with a physical presence, be it a shop, hotel, restaurant, spa, bank, and the like.

Purpose

HyperZone®’s primary purpose is to drive traffic that has a strong commercial intent.

Simply put, the point of HyperZone® is to get more people walking through the door of your business as well as increasing the number of inquiries and website visits.

Objectives

The core objectives are to increase;

  • Discovery
    • Discovery Searches
      Customers who find your brand by searching for non-brand keywords.
    • Direct Searches
      Customers who find your brand by searching for brand related keywords.
  • Interaction
    • Search Views
    • Maps Views
  • Engagement
    • Direction Requests
    • Calls
    • Photo Views

Goals

In relation to a hotel, this specifically means;

  • Increasing foot traffic and walk-ins
  • Increasing reservation phone calls
  • Reducing lead time
  • Increase in direct revenue or a revenue shift from OTA’s to direct (HyperZone® is a new channel and something your hotel is not doing at the moment)
  • Increasing awareness of brand/property

Ready to HyperZone® your hotel?

Go Hyper
All Testimonials

Testimonials

Carla Jordan

Marketing Manager, Perth, Western Australia Australia
To date I’ve worked with OmniHyper to build two hotel e-commerce gift voucher websites – and will soon be embarking on a third! These websites are not just a fantastic additional revenue stream for our hotels, they also streamline efficiencies in our business for both our busy guest-facing team members on the ground and our finance departments. And of course making the purchasing process simpler and far more secure for our guests has seen revenue from gift voucher sales increase exponentially. The only feedback I have had from our hotel teams is that they wish they had switched to an online solution sooner!
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Mark Mewburn

Director of Marketing, Queensland & Northern Territory Australia
I’ve worked with Michael and the OmniHyper team on a number of projects - Search Engine Optimisation for hotel microsites, E-commerce website builds, and website builds for hotels and tourism products. Each project has contributed significantly to hotel digital marketing results whether it be revenue production or increasing visibility in search engine results pages and driving traffic to hotel websites. It’s been a true collaboration to get the best results and OmniHyper have become an extension to the team providing expert advice and digital solutions for the business.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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